FMCG/CPG

Hi, Soundview FMCG is a country management firm specializing in US market entry and early-stage growth brands.

We have over a decade of experience driving growth for US FMCG (fast moving consumer goods) brands, supporting everyone from determined solo entrepreneurs to major billion-dollar corporations.

Our ambition is to help you become US retail-ready, prove concept in a controlled distribution footprint, unlock margin and further investment, and then set you on a trajectory to scale at speed.

Let’s Connect:

SERVICES

Proving US concept cost-effectively

Our service offer is entirely customizable based on where your business is in its lifecycle and the complexity of your existing infrastructure.

Our core principle is to crack the code on velocity performance before scaling.

SERVICES

WHO I WORK WITH

We could be a good partner for you, if you are

Succeeding in your international home market and seeking to test your concept, adapt, and learn within a controlled US geography before investing in a national sales and marketing organization.
US brand seeking a fractional resource to provide strategic support and facilitate business development, aimed at achieving your growth milestones.
Currently selling in the US via an importer, and need a trustworthy individual to serve as a brand representative in the market, collaborating effectively with the importer.

EXPERIENCE

NETWORK

World-class network with deep domaine expertise

Soundview FMCG has had the privilege of collaborating and learning from esteemed industry leaders from around the world, including: chairpersons, board members, private equity firms, owners, government trade organizations, and executives at all levels.

Here’s what people are saying:

Resilient

EJ embodies resilience. Every day is a new opportunity for her to tackle challenges head-on. Her unwavering commitment to the goal is truly inspiring.
-Bob Wendel, Supply Chain Executive

Authentic

Elizabeth shares her struggles, owns her mistakes, and is always looking to grow. She’s not afraid to be vulnerable to help the team reach their goals.
-John Belesis, Founder Nounos Creamery

People person, data nerd

Elizabeth’s got a knack for bringing out the best in people. She uses data to help everyone get on the same page to find creative solutions.
-Michael Zaro, CEO Zaro’s Bakery

Empowering

Elizabeth is a true champion for women in business, empowering those around her and fostering a culture of collaboration and support.
-Kimberly Baker, National Sales Executive

Loyal

What sets EJ apart is her unique blend of competitiveness and teamwork. She’s not just driven to win for herself, but for the entire team.
-Mary Schenone, National Sales Executive

Humble

Elizabeth is a calming presence in any situation. She approaches challenges with a level head and a healthy dose of humility.
-Chip Leonard, National Sales Executive

Consultation

Let’s talk

Schedule your free consultation with Elizabeth

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