ABOUT

The name Soundview FMCG connects the global FMCG industry with an entry point into the US: NYC Metro/Long Island Sound, or Soundview.

For over a decade, as the Director of New Business at an international FMCG firm, I helped food and beverage companies abroad and US-based develop and deploy their US market-entry playbook.

Many of these brands achieved US national distribution, positive EBITDA, and even a few went on to have successful acquisition events.

For the last three years, I have had the honored privilege of being the US General Manager of a plant-based foods company with majority ownership held by a PE firm based in New Zealand.

Today, the mission of Soundview FMCG is to serve the global community by sharing experiences (successes and failures) and acting as a partner to help you develop and validate your brand concept in the US.