Services We Manage
Marketing Research:
- Survey design & consumer research
- Category review and competitive-set analysis
- SPINS, IRI and Nielsen IQ research
- Category positioning & brand mapping
Strategy Planning:
- Size of the US opportunity analysis
- Marketing activations priortization and budgeting
- Price setting
- Forecasting/sales channel and retailer prioritization
- P&L development
- Scenario planning
- Cash-flow analysis
Services We Manage with Your Team/3rd Parties
Sales & Marketing:
- Retail readiness
- Partner with sales and broker teams
- Collaborate with designers for packaging & off-pack comms
- Train activations agencies (demos, events, trade shows, POS)
- Work with agencies for social management & digital media buying
Operations:
- Collaborate with importer or support with manufacturing search
- Manage legal and US entity setup
- Setup US bank account and Quickbooks with back office company
- Oversee ingredient & materials ordering, inventory, and logistics
- Manage back office for AR & AP, month-end close
- Work with brokers for insurance needs
- Oversee accountant for annual tax filing
There is no one universal model for architecting your US service stack. Factors such as the team capability in your home market, time zone variances, and budget constraints significantly impact the strategy.
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